Album
Everything You Need to Know from Claude Hopkins' Scientific Advertising
Introduction
13:34
Chapter 1: How Advertising Laws Are Established
3:03
Chapter 2: Just Salesmanship
6:00
Chapter 3: Offer Service
3:22
Chapter 4: Mail Order Advertising (What It Teaches)
5:25
Chapter 5: Headlines
5:19
Chapter 6: Psychology
8:24
Chapter 7: Be Specific
4:31
Chapter 8: Tell Your Full Story
3:22
Chapter 9: Art in Advertising
2:34
Chapter 10: Things Too Costly
5:18
Chapter 11: Information
4:27
Chapter 12: Strategy
5:03
Chapter 13: Use of Samples
6:05
Chapter 14: Getting Distribution
4:33
Chapter 15: Test Campaigns
6:30
Chapter 16: Leaning On the Retailer
2:11
Chapter 17: Individuality
2:32
Chapter 18: Negative Advertising
1:17
Chapter 19: Letter Writing
3:26
Chapter 20: A Name That Helps
2:32
Chapter 21: Good Business
3:27
Chapter 22: Credits and Copyright
0:33
© 2012 - Claude Hopkins